Companies lack a simple way to understand their business model and create marketing plans. Plus, they lack discipline to identify opportunities and create effective strategies. This simple method enables anyone to find opportunities in ideas and create strategies to pursue those opportunities.
4Cs of Strategy = Business Plan (Idea to Opportunity)
4Ps of Marketing = Marketing Plan (Opportunity to Strategy)
Always start with customers. Who are they? What challenges do they have? Knowing who they are, how they behave and what their attitudes are will help you hone your model to focus on specific opportunities.
If you have a good product focused on the needs of specific customers’ wants and needs, you can use promotion, geographical places and price points to motivate them to buy. Products, promotions, place and price are the core elements of your marketing strategy/plan.
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